Out of all of the holiday sales and specials that we have to choose from, the one I'm most excited about these days is the 12 Days of Cheese at Whole Foods. I'm not sure when they started it, but I became aware of it a couple years ago, and I've eagerly anticipated it each December since then.
For the uninitiated, the 12 Days of Cheese is when Whole Foods marks a different cheese 50% off for twelve days. They distribute a cheese schedule ahead of time, so you know what you'll find each day. Like all sales, I'm sure the intent is just to get people in the store with the hopes that they will buy more than just the cheese...but you get to decide that!
In years past, at least in the Whole Foods near me, you had to search for the half price cheese. This year, they displaced the half price cheeses prominently. The good part of this was that I spent less time looking for them; the bad part was that a couple days when I went to Whole Foods, they had sold out of the half price cheese. I decided that on days when I was really interested in the half price cheese, I needed to go there early to make sure I could get it. Fortunately for me, by the time the 12 Days of Cheese rolled around this year, my semester was winding down, so I had more free time to go on cheese runs.
This year, I managed to buy cheese on 6 of the 12 days. This might seem like an excessive amount of cheese for two people, but (a) you can buy small amounts of some of the cheeses, (b) most cheese lasts a while in the fridge, and (c) for me, there is no such thing as an excessive amount of cheese. Every year for New Year's Eve, I make an appetizer dinner, and I was very happy to have pre-bought all the cheese I wanted for it. "Fancy" cheese is one of my vices at the moment, and I'm happy to be able to combine it with my love of bargains.
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